Leisure Direct, Inc. ("LDI") is a unique and innovative company in the Pool, Spa, and Backyard Recreation Industry. It was founded in December 1999 with the purpose of becoming a major competitor in that industry. LDI is a reporting company pursuant to Section 12(g) of the Securities Exchange Act of 1934, and its common stock currently trades on the OTC Bulletin Board under the symbol "LDTI." Its overall goal is to consolidate a fragmented market. It intends to implement a multi-faceted and direct approach to sales, marketing that will enable LDI to provide consumers with a wide range of products and services for pools, spas, and related patio products. LDI will start on a regional basis and then expand nationally.

Pool, Spa and Backyard Recreation Industry

LDI will be a manufacturer and retailer of outdoor, backyard recreational products that will be able to deliver its products directly to consumers nationwide. LDI intends to expand its product lines to include a greater variety of outdoor and home entertainment products.

The growing pool and spa industry is a $30 billion industry, of which LDI will initially be targeting a $12 billion segment of that total. The retail channels in this industry are extremely fragmented with only a small number of companies having any sort of nationwide presence. There are more than 6,300 dealerships for pool and spa products east of the Mississippi River (in excess of 10,000 nationally), all competing with each other for local sales, with no coordinated approach to either customers or suppliers. This fragmentation of product retail outlets creates the ideal opportunity for Consolidation and then funneling and directing consumer demand with a Direct Marketing approach.